Kennewick General Hospital and PS Media

Kennewick General Hospital’s marketing team was recently awarded a silver medal at the 2006 Aster Awards. KGH received the award for their television campaign featuring local physicians in an earnest discussion about the unique benefits KGH has to offer and the pressing need for hospital expansion. PS Media Inc., a local advertising agency produced the commercial. “We are pleased to help KGH share their story with the community.  They are an irreplaceable asset to the people they serve,” said Dave Praino of PS Media.

“Our primary mission for the campaign was to provide the community with our physicians’ perspective regarding the high quality of service KGH provides and our need for expansion,” explained Theresa Long, Director of Business Development and Marketing at KGH. Kennewick General Hospital’s administration and staff have established five primary areas of focus for the hospital:

• To provide high quality care
• To provide outstanding customer service
• To increase the hospital’s financial viability
• To foster proactive growth of KGH’s healthcare system
• To be a major contributor to the  health of the community through educational opportunities, health fairs, public screenings, etc.

Success in the areas listed depends, in part, on the execution of a strong, consistent public communications campaign. The hospital’s marketing staff will work to continue its strong marketing and community relations efforts in 2007. The Aster Awards are hosted by Creative Images, Publisher of Marketing Healthcare Today magazine.